Alright so this is my first month with the Kodeak crew. My name is Gabe and I’ve been tasked with contributing to our very first newsletter, so this is quite the moment for me. In all seriousness, getting acclimated with the team has been easy. Everyone here is super chill and value each team members input regardless of experience or tenure.
For this first issue I figured we needed an interview to bring even more of the team’s voice to the mix. So without further ado here it is:
Gabe
What changes in marketing in 2024 are you most concerned about?
Tony
Google deprecating 3rd party cookies is going to be a big change. That’s an understatement, actually. We use a lot of last click attribution models that rely less on third party cookies but this change is still like the approaching tsunami. Plus it’s an election year, the internet is going to get real gross by Q4.
Gabe
So what’s the plan and how is Kodeak going to deal with this?
Tony
Testing for now but I can see direct methods like email campaigns getting some attention and we’re going to need way more video. CTV will no longer be optional, it will probably end up being the most important way of communicating your message to your audience.
Gabe
Technology is changing faster than ever and keeping up has become more difficult. How do we wrangle all this change or should we? What is Kodeak doing?
Tony
It really is. Faster than ever actually. I don’t know if wrangling is what we’re doing. I’d call it investigating. Not all these new technologies or tools are actually worth your time and money. So we keep reading and attempting to stay up to date the best we can. If we have a gap somewhere or we feel like we can improve somewhere, we like to investigate further and maybe even test a solution.
Gabe
Anything specific?
Tony
Lots of AI. Sounds boring now because everyone has been talking about AI for a long time now but talk needs to give way to testing and figuring out which tools work, which are the best, pricing, how many different solutions can one tool provide, there’s a lot. Being a small team, original high-quality content creation and editing has always been a tough nut to crack while keeping the services affordable for small to mid-sized companies, especially locally. I guess thats not very specific.
Gabe
Do you have any advice for business owners out there, maybe in-house marketers?
Tony
Be ready to pivot and fight like hell to preserve your marketing budget. Fight to expand it if you can, video is expensive.
Gabe
Are you excited for the Super Bowl?
Tony
So excited! It’s one of my favorite days of the year. I watch football and I’m a marketer it’s like Christmas.
Gabe
Are we going to do anything special for the game?
Tony
I think we’ll do a reaction video for the commercials. We should probably do a section in the newsletter.
Gabe
If you had to create a Super Bowl commercial for an existing client what would it be?
Tony
Such a softball question, you already know I’m working on one.
Gabe
Yea but are we going to do it?
Tony
Needs approval but I want to.
Gabe
If we do it has to be in the next issue.
Tony
Of course.
