What is SEO and Why Do I Need It?

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by Jared

I like to say if your website is the party, SEO is the directions to the party. Nobody is going to show up to your party if you don’t give them directions. Maybe that’s a bad analogy but it makes sense if you think about it. Search Engine Optimization is the process of optimizing your website to enable better search engine results allowing you to attract more visitors and more opportunities to convert them into customers or followers. Without SEO, your site will flounder out there in a sea of other websites, hoping that someone will finally click on your link. It’s a sad prospect really, but it’s a fact. You must constantly perform SEO on your site or it will never reach its fullest potential.

SEO can be a long and arduous process, but it is worth it in the end. The benefits of SEO are many and varied, but the most important thing to remember is that SEO will help your website reach its potential audience. By optimizing your site for search engines, you’ll ensure that when people are searching for keywords related to your business, they’ll be more likely to find your site. And once they find your site, you have a much better chance of converting them into a customer or follower.

There is no guarantee with SEO – as with anything in business – that you will see results immediately. However, if you keep at it and continually work to improve your site’s ranking, you will eventually see results. And when you do, the return on investment can be tremendous.

SEO vs. PPC

SEO and PPC are two very different types of online marketing strategies, but both can be effective in achieving your business goals. SEO is focused on earning organic traffic from search engines, while PPC is focused on driving traffic to your website through paid ads.

Which one is right for you?

That depends on a number of factors, including your budget, the competitiveness of your industry, and your target audience. SEO is generally a more cost-effective option than PPC, but it takes time to see results. PPC can be more expensive but provides faster results.

There are pros and cons to both of these types of marketing and both could be leveraged to help your business grow when ran together. Search engine optimization does have a greater chance of returning on your investment since the effects are longer lasting than PPC marketing.

With PPC, once you stop paying for the ads, the traffic stops too. A good SEO campaign over time will leave you ranking for a number of keywords on page one of Google that are relevant to the items that you sell or services that you offer.

The important thing is to always track your results and adjust your campaigns accordingly.

SEO Stats for 2022

– 72% of marketers say that SEO is “good” or “excellent” for their business

– 93% of online experiences begin with a search engine

– 75% of users never scroll past the first page of search results

– 77% of B2B marketers say they are increasing their investment in SEO

– 82% of marketers who blog see positive ROI from their inbound marketing activities including SEO

SEO is no longer an option for businesses – it’s a necessity. If you want your business to succeed, you need to invest in SEO. The benefits and return on investment are too good to pass up. And with the right team in your corner, you can make SEO work for you.

An effective SEO strategy is one of the most important investments a business can make in its online presence. Search engine optimization has come a long way since its early days, when all that was needed to rank highly in search results was cramming as many keywords into your website and blog posts as possible. Today, SEO is a complex and ever-evolving field that requires knowledge of both on-page and off-page ranking factors, as well as a keen understanding of how search engines work.

Can I do my own SEO?

Technically, yes. Will you be able to achieve the same results as a team of experienced SEO professionals? Probably not. Just like you wouldn’t try to fix your own broken bone or perform your own root canal, you probably shouldn’t try to tackle your website’s SEO on your own.

SEO is an ongoing process that requires a ton of research with constant attention and tweaking in order to be successful. Unless you have the time and knowledge necessary to stay on top of all the latest algorithm changes and ranking factors, it’s best to leave it to the experts. A good SEO agency will have a team of experienced professionals who are up-to-date on all the latest trends and changes in the world of SEO.

Hiring an SEO Agency

If you’ve decided that you need the help of an SEO agency, the next step is finding one that’s a good fit for your business. There are a lot of “experts” out there who will promise you the world but deliver very little in terms of results. When looking for an agency to partner with, be sure to ask for references and case studies from past clients. A reputable and successful SEO agency should have no problem providing you with examples of their work.

You should also make sure that the agency you’re considering is transparent in their process and honest about what they can and cannot do. Any agency worth their salt will be upfront about the fact that SEO is a marathon, not a sprint, and that it will take time to see results. If an agency guarantees you immediate results, they’re probably using black-hat tactics that will get your website penalized by Google in the long run.

SEO is a critical part of any online marketing strategy for businesses of all sizes. When done correctly, it can help you earn organic traffic from search engines that can lead to increased sales and brand awareness. Ready to get started with SEO? We’re here to help! Contact our team today to learn more about what we can do for you.

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