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Vito & Vera
plant focused & flavor forward
the challenge:
Create a presence that reflects the voice and ethos of the owner, chef Alicia Watson.
product overview:
Nutrition is a journey with millions of options you can choose from everyday. Some good, some not so good. Our team believes that medical diagnoses can be changed, health histories improved and all-encompassing wellness increased if only you eat the right things. We are joining the plant-based movement and are helping others to as well by offering whole food plant-based meals to go. We also offer educational opportunities, in-home private chef services and catering.
“Kodeak did such a great job with my new branding and I absolutely love it! They really heard me when I told them what kind of brand I wanted, which I appreciate.”
project result:
We created a brand for Vito & Vera that reflected chef Alicia’s vision through a diy punk aesthetic. Gritty, imperfect, and authentic were a few of the driving goals behind the branding. The logo reflects those adjectives with it’s slapped together look by utilizing tape and introducing graffiti like texture to the hand drawn custom font.
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